Fierce Beer Joins Tennent's Direct With Three Cask Beers
Pre-orders are open now for three new Fierce cask beers, heading to pumps and glasses across the Tennent's Direct estate. Find out how that happened, and what's coming.
Fierce Blog
Fierce Beer's SALSA Plus Beer Accreditation, Explained
Fierce Beer's SALSA Plus Beer accreditation sits on nine years of SALSA accreditation and two years of meeting brewing's toughest module within it, batch after batch, whether the beer reaches a supermarket shelf, a pub cellar or a can in someone's fridge. That is the promise behind the badge, on...
Fierce Beer and Rewilding Britain Are Joining Forces
Fierce Beer's fundraising foundation has announced its first charity partnership, teaming up with Rewilding Britain to support the long-term restoration of Britain's natural landscapes.
Three Fierce Beers Are in the Running for the 2026 We Are Beer Top 50
Help put Cerveza, Peach, and Fierce Iron Brew on the 2026 We Are Beer Top 50 UK Beers. Voting is open from Tuesday 02 June until Friday 12th June.
The Best Drinks for a BBQ Garden Party
These are three Fierce beers and two coolers worth having around for your next BBQ. Matched to the food, the moment, and the people enjoying their time with you.
Beer that gives back to good causes: how Fierce for Good is scaling up
The second Fierce For Good release. This Beer Gives Back channels funds into community wellbeing. Ten percent of profit from every can sold goes directly to the Co-op Foundation, the retailer's charitable arm, which supports communities across the UK
Three Scottish Craft Beers Made for Scotland's World Cup Return
Scotland are back at the World Cup for the first time in 28 years. Fierce Beer, Aberdeen-born, proudly Scottish and incapable of letting a moment like this pass quietly, has launched three beers built for exactly this occasion.
Poetry Is In The Streets: Fierce Beer Was the Official Beer of NUART Aberdeen 2026
Fierce Beer was the official beer of NUART Aberdeen 2026. The festival beer carried the name of this year's theme, Poetry Is In The Streets, and it poured across select Aberdeen venues throughout what became one of the most talked-about editions of the festival in years.
Northern Lights Beer Festival 2027: Year 3 will be the biggest yet
What changes for Northern Lights Beer Festival in 2027 is ambition. We've spent two years building something that the wider craft beer world is paying attention to, and now we're ready to push it further once again.
Northern Lights Beer Festival 2026: Aberdeen Delivers
Aberdeen showed up in force for Northern Lights Beer Festival 2026, with 1,600 tickets snapped up across two sold-out sessions at the iconic Music Hall. Featuring standout breweries from across the UK and exclusive Fierce collaborations brewed for the day, this year’s festival set a new benchmark for craft beer...
New 7.2% Hazy IPA: Find 'Plume' Exclusively in over 200 Asda Stores Nationwide
From 13 April 2026, our latest premium release, Plume, lands exclusively in over 200 Asda stores across the UK. This isn't just another addition to the shelf; it is a 7.2% Hazy IPA designed to showcase the technical skill and independent spirit of Fierce Beer.
This IPA Plants Trees: Available Nationally at Sainsbury’s
Our first Fierce For Good release, This IPA Plants Trees, has officially arrived on Sainsbury’s shelves across the UK. This 6.2% hazy IPA combines notes of mango and papaya with a mission to restore native forests. Learn more about the beer and the first donation already made by the Fierce...
Fierce For Good: using our beer as a force for change, starting with a national Sainsbury’s launch
From day one, Fierce has been about doing things differently. The Fierce For Good Foundation is our commitment to a future where growth and responsibility go hand in hand. Your choice of beer helps to plant the seeds of something bigger.
Rush Beer by Fierce Beer: Official European Brewer of Rush Golden Ale and Lager
How a Scottish craft brewery earned the right to brew for one of rock's greatest ever bands, and why 2027 is shaping up to be the biggest chapter yet.
A Fierce Guide to: Strata® Cryo Hops®
How do you make one of the world’s best hops even better? Concentrate it.